This book is the most compact and lucid handbook available outlining the basic principles of layout, typography, colour usage and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only ...(展开全部)

本书是畅销图书《美国视觉设计学院用书：设计元素》的升级版，讲解用点、线、面、纹理、空间等基本元素构成成功的版式设计；展示字体与图形结合的方式，运用网格系统构建版式；超过250幅全新设计实例，皆由设计领域知名大师完成；增加50余幅最新图表，让读者更清晰地理解复杂的设计原理。

This newly revised book was first published in 1965. Elements of image and form are analysed and examined with regard to their inherent laws. The lessons of methodical design are used today in computer monitor design as well. The desktop publishing technique requires very clear conceptual and methodical working processes. This book, which is divided into computer-system-friendl...(展开全部)

瑞士平面设计先驱约瑟夫·米勒–布罗克曼 (Josef Müller-Brockmann) (1914.5.9 - 1996.8.30) 是瑞士的一位平面设计师和教师，曾于苏黎世的大学与艺术工商学校修习建筑、设计与艺术史专业。1936年，他在苏黎世开了一家专门从事 平面设计、展会 设计与摄影的工作室。1951年起，他开始为苏黎世的音乐厅设计音乐会海报。1958年，他成为了《新平面设计》(New Graphic Design) 的主编，与 R.P. Lohse、C. Vivarelli、H. Neuburg 共事。1966年，他被任命为IBM的欧洲设计顾问。布罗克曼因他的极简主义设计与简洁的排版、图形和色彩而闻名，他的设计对21世纪的众多平面设计师都产生了重大影响。他还出版了多本视觉传达与设计类书籍。 监修 杨林青，1999年毕业于清华大学美术学院视觉传...(展开全部)

From its roots in the development of printing, graphic design has evolved as a means of identification, information, and promotion to become a profession and discipline in its own right. This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television, and...(展开全部)

A New Program for Graphic Design is the first communication-design textbook expressly of and for the 21st century. Three courses―Typography, Gestalt and Interface―provide the foundation of this book. Through a series of in-depth historical case studies (from Benjamin Franklin to the Macintosh computer) and assignments that progressively build in complexity, A New Program for Gr...(展开全部)

The Elements of Style, often referred to as "Strunk and White," is a timeless guide to writing effectively and concisely. This small yet powerful book has been a staple for writers, students, and enthusiasts of the English language for decades. Its focus is on the fundamentals of good writing, from the use of grammar and punctuation to the importance of clarity, conciseness, and accuracy.The book is divided into several concise chapters, each tackling a specific aspect of writing.They emphasize the importance of avoiding unnecessary words and phrases, maintaining a consistent style, and always writing with the reader in mind. What sets The Elements of Style apart is its brevity and clarity. In just a few hundred pages, it covers the essentials of good writing in a way that is accessible and easy to understand. It's a perfect companion for anyone looking to improve their writing skills, whether they're a professional writer or simply have a passion for the written word.